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Adap.TV Focuses on Audience Targeting

  • Released: 2013
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    • Plays: ???
Synopsis >

Via its partnership with Nielsen, Adap.TV is aiming to help agencies and trading desks view online video and TV inventory side-by-side when making buying and planning decisions, says Brian Fitzpatrick, Managing Director Europe for Adap.TV during an interview with Beet.TV in London last week about the role of trading desks and programmatic buying in the growth of digital video.

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