AOL Television

Adap.TV, Magna Build Out Programmatic Partnership

  • Aired: 1/28/2014
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AOL-owned Adap.TV is working closely with media agency giant Magna Global to deepen the work both are doing in programmatic video buying, says Kara Weber, Chief Marketing Office at Adap.TV during an interview with Beet.TV. The partnership was inked last fall and now Magna Global has begun running digital and TV ads through the Adap.TV programmatic buying platform.

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