AOL Television

Adap.Tv on Mobile and Tablet Ad Opportunity

  • Aired: 1/2/2011
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Synopsis >

Tablet and mobile device users are often highly engaged with the content they are consuming on such devices, which can lead to all sorts of opportunities for interactive and call-to-action ads, said Sean Crawford, of 'About 77% of tablet users spend about 90 minutes a day using those devices to consume content, he said. He added that about 55% of video consumption today is originating off-PC, meaning on cell phones, tablets and other devices.'

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