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Alexandra Levy on Google's Deal for Branded Video Content with Carl's Jr

  • Aired: 1/24/2010
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Google has a deal with fast-food chain Carl's Jr. to create branded Web content with eight YouTube stars, inching the video site along toward its goal to win more ad dollars. At the Digitas New Front in New York earlier this week, Google's Alex Levy, director of branded entertainment, told Beet.TV about the partnership that rolled out this week. Google and YouTube are creating custom content for Carl's Jr. to distribute across the Google content network.

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