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BBC's Facebook Strategy Pays Off

  • Aired: 1/14/2012
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Facebook has proven to be an effective mechanism for discovering video especially as the social service has become a VOD-like destination, says Luke Gaydon, VP Operations, EMEA at Brightcove during the recent Beet.TV Global Video Summit at the BBC Worldwide. The BBC in particular has pursued interesting Facebook strategies, such as offering full-length episodes of 'Dr. Who' to be puchased via Facebook credits, he says in this session from the summit.

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