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Benetton's New 'Unemployee of the Year' Campaign Shines Spotlight on Unemployed Youth

  • Aired: 1/20/2012
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Synopsis >

Alessandro Benetton is on a mission to find a cure for the ailing global economy and he's asking 100 million or so jobless young people to pitch in. The 48-year-old chairman of Benetton Group launched the family business's latest 'UNHATE' advertising campaign on Tuesday, highlighting the plight of unemployed people under 30 who are striving to find meaningful work every day. 'In this case there will be a contest. It will be a contest done on the web, where these young people, 19-30 which is

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