Price points may change, but especially in a tough economy, diamonds are forever. And that's what is helping drive sales of affordable jewelry in the U.S. Signet Jewelers, parent of Kay Jewelers and Jared, said U.S. same-store sales were up in the second quarter, driven by strength in bridal and colored diamonds. Shoppers are also spending more per visit at Kay Jewelers and the Jared stores. A day earlier rival Zale said same-store sales were also up nicely.
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