AOL Television

Businesses Will Take the Social Media Plunge

  • Aired: 1/19/2011
    • Length:
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Synopsis >

The increasing participation in Facebook and other social networks by business people is part of an inevitable trend. For marketing executives, it is essential. Forrester's Brian Haven wrote in his new report Marketing's New Key Metric: Engagement (by purchase):'B2B marketers slow adoption of social technologies will be accelerated when when community sites emerge discussing the merits (benefits and limitations) of their product and services.

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