AOL Television

Charitable Giving Gets Boost with Innovative Television Ad Campaign

  • Aired: 1/9/2011
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Synopsis >

Starting today and for the next two weeks, Beet.TV's 800 videos will feature a 30 second post-roll ad campaign for 'Changing the Present,' a nonprofit organization that connects consumers with a choice of 1500 charitable gifts. Earlier this month, I interviewed Executive Creative Director Kevin McKeon of StrawberryFrog, the highly regarded advertising agency responsible for the campaign. The ads begin as conventional commercials for pricey cars or jewelry and then there's a shock.

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