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Chris Hock on BlackArrow's Advertising in Video on Demand

  • Released: 2010
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Synopsis >

As time-shifting viewing habits of cable TV by consumers increases, there is a big challenge to the cable operators and programmers how to insert relevant advertising in to the programming. BlackArrow, a San Mateo-based company, apparently has a solution. The company has been heavily funded by some key strategic investors including Cisco, Comcast, Intel and top VC's Mayfield and Polaris. VP Chris Hock has more.

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