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Chris Van Noy on Movie Studios Exploring Open Digital Ecosystems

  • Released: 2011
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Given the growing reach of digital viewing of TV and movies via streaming, movie studios are likely to create their own digital marketplaces, said Chris Van Noy, Akamai's Chief Digital Strategist, while speaking at a Beet.TV Online Video Leadership webcast in New York last week. 'Movie studios make 50% of their revenues from home entertainment' he explained. But that figure is on the downswing and now studios are looking to develop digital marketplaces.

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