AOL Television

Connected TV Viewers Interact With Each Other

  • Aired: 1/21/2012
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Synopsis >

Connected TV users are receptive to advertising, with 90% of viewers saying they notice ads on the platform, according to research conducted by video ad technology provider YuMe in partnership with research firm Frank N. Magid. Travis Hockersmith, Senior Director Client Strategy at YuMe, shared the findings of the study.

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