AOL Television

Craig Barberich on Adobe's Overlay Ads

  • Aired: 1/6/2011
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Synopsis >

There's been quite a lot of talk lately about the the emergence of overlay ads in the form of 'bugs' and 'tickers,' types of online video advertising which are inserted for a period of time into the video stream --- mostly at the bottom. The Wall Street Journal had a terrific story yesterday on the all this by Kevin Delaney and Emily Steel. (subscription.) We think that overlay ads, particularly 'bugs' which allow users to activate ads if they are interested, is very exciting.

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