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DG's Douglas On The Merging Of TV & Online Advertising

  • Aired: 1/3/2012
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Television content is no longer just for TV-viewing, and as more and more consumers view content on smart TVs, tablets and other connected devices, digital advertising is spilling over into the broadcast market. John Douglas, Ads Service Manager at DG, spoke with us about this trend at the Smart TV and Multi-screen Advertising Summit in San Francisco. DG is the largest distributor of broadcast content in North America, and the largest independent ad server for online content.

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