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Daily Digit: $195 Mln For Juicy Couture

  • Aired: 1/7/2013
    • Length:
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Synopsis >

The Daily Digit is $195 million. That's how much it took fashion company Fifth & Pacific to unload Juicy Couture. Known for its velour track suits and urban feel, Juicy's sales plummeted in recent years, even though it was still a top selling brand last year. Attempts to stop the sales slide failed, weighing on profits, prompting Fifth & Pacific to put Juicy on the sales block. Enter - buyer Authentic Brands Group, with other name tags such as Adrienne Vittadini and Prince.

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