AOL Television

Digital Full Episodes A Draw in Upfront, NBCU's Naylor Says

  • Aired: 1/13/2013
    • Length:
    • Plays: ???
Synopsis >

The biggest draw in digital video during the upfronts was for content in full-episode players, says Peter Naylor, EVP Digital Media Sales at NBC Universal during an interview with Ashley J Swartz, CEO and Co-founder of Furious Minds for Beet.TV. 'We didn't do a lot of short form because I don't think there is a perceived perception of scarcity with short form,' he explains.

TV GUIDE Users' Most Popular