AOL Television

Discovery's Digital Chief: Online To Shape TV Content

  • Aired: 1/26/2012
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Discovery Communications' burgeoning digital content will soon shape some of the organization's TV franchises, in terms of content, says its Chief Digital Officer, J.B. Perrette, in this video interview with Beet.TV Having recently closed a deal with web TV network Revision 3, which has its own suite of shows with rabid fanbases, Perrett says in some cases the audience engagement is strong enough to translate the show to traditional broadcast mediums such as radio and TV.

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