AOL Television

EMarketer Analyst David Hallerman on Video Ad Content on YouTube

  • Aired: 1/11/2011
    • Length:
    • Plays: ???
Synopsis >

eMarketer senior analyst David Hallerman is skeptical of the pre-deal statements from YouTube executives that the site will not insert videos into the clips. Right now, advertising on YouTube is banner and text advertising. Whether video ads will be inserted remains to be seen, but David believes that Google made the acquisition to maximize the advertising opportunity of the YouTube world. He has a vision of how this might work. He says that inserting consumer brand advertising into homemad

TV GUIDE Users' Most Popular