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ESPN's Apps Programmed for Two Screens

  • Aired: 1/10/2011
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ESPN operates its multiplatform programming strategy according to a 'best available screen at the moment' approach, said Tim Connolly, VP for digital distribution at Disney/ESPN, while speaking at a Beet.TV Online Video Leadership webcast in New York last week. That means consumers are most apt to watch sports programming on the best and biggest screen they have at any given moment -- at the office it could be a laptop, while at home it could be a 52-inch flat screen.

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