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FreeWheel Inks Deal With NBC to Power Olympics Ad Insertion

  • Aired: 1/12/2012
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Synopsis >

Online video technology provider FreeWheel scored a big win when it inked a deal recently with NBC to deliver and insert ads dynamically into Olympics programming this summer. We caught up with JoAnna Foyle Abel, VP of Marketing at FreeWheel at the IAB Marketplace - Digital Video event this week in New York to discuss the challenges of live sports programming in digital venues.

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