AOL Television

How Big Record Labels Monetize Superstars

  • Aired: 1/8/2010
    • Length:
    • Plays: ???
Synopsis >

In Chapter 15 of 15, Island Def Jam executive Andy Epstein shares how label goals - to create and monetize superstars - do not change while other elements do. Amidst declining music sales, labels are building '360 degree' artist relationships, built on advertising, touring, merchandise, and music sales, to create superstars.

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