In Chapter 3 of 17 in his 2012 interview, entrepreneur Doug Jaeger shares how he started in web design and, over time, worked to launch websites and brands. Over time, he finds his work no longer exists and shifts his attention to work that has a more permanent aspect, specifically company brand identities. He enables this using multimedia designed for longer lifespans, specifically film, photography, and video. Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm.
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