In Chapter 1 of 10 in his 2013 Capture Your Flag interview, brand marketer Randall Metting answers 'How Did Starting a Blog Help You Build Your Personal Brand?' By channeling his passions for music, food, culture and his dog Shiner into a blog, Metting brands himself 'The Unofficial Mayor of Austin'. The blog allows him to cultivate his passions and tell the story of Austin while building meaningful community ties. Randall Metting is a brand marketer working for Dulce Vida Spirits in Austin.
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