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James Pitaro Talks on Yahoo Expanding Original Video Production

  • Aired: 1/10/2011
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Yahoo! has a checkered history with original entertainment content. The Web giant famously tried and failed to make a splash in Hollywood when it hired television programmer Lloyd Braun. Now, the Sunnyvale, California Internet giant is trying again and this time Yahoo! appears to have a more methodical and circumspect approach to Web-centric programming. Beet.TV caught up with Yahoo's VP of Media James Pitaro in New York during Advertising Week.

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