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Japan's PM Reaches Out as Phone App

  • Aired: 1/28/2013
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Synopsis >

Japanese Prime Minister Shinzo Abe is now a smart phone app. He's the star of 'Abe Hop', a new game released by his LDP party. The aim is to win points and change the premiere's clothes from a suit up to a 'Superman' costume. Head of the LDP's Internet Strategy Team says they want to bring the ruling party closer to the people. The Abe app comes ahead of Japan's upper house elections next month. It's the first time parties have been able to campaign online here.

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