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Jesse Redniss on USA Network's Digital Extensions

  • Aired: 1/18/2011
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As one of the top-rated cable networks, USA continues to bet heavily on digital extensions to grow and nurture audiences for its programs, said the network's digital strategy VP Jesse Redniss. I caught up with Redniss at the NATPE conference in Las Vegas where he's speaking on a number of panels about online extensions, such as gaming. USA rolled out a gaming portal CharacterArcade.com three years ago and it now averages more than 500,000 visitors per month.

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