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LG Delivering Targeted Ads on Smart TVs, Boosts Developer Support

  • Aired: 1/20/2012
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Consumer electronics TV set maker LG is offering new apps and tools for app developers for smart TVs in the year ahead. At the CES show, we talked to Matt Durgin, Director Smart TV Content, LG Electronics USA about how the new generation of connected TVs are accommodating both apps and ads. Late last year, LG struck a deal with online video network YuMe to bring online video ads to connected TVs, including the app-centric home screen.

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