It's multi-coloured bricks have been delighting children for years. But it's the digital world, computer games and tie-ups with movie franchises, that's also helped it become the world's second biggest toy maker behind America's Mattel. Despite a shrinking market it overtook America's Hasbro with a first half sales increase of 13%. Lego CFO John Goodwin says its range, including 'Legends of Chima' and 'Friends', is helping to drive growth.
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