Making this lobster roll is like making a peanut butter sandwich for anybody else. Meet Luke Holden, the president and founder of Luke s Lobster, a sustainably focused Maine seafood company based in New York City. Luke is a proud Mainer, or Mainiac . Out of his Nautical Mobile, a.k.a The Naughty Mobile, he shares with New Yorkers a taste of his hometown: fresh, simply prepared Maine-style lobster rolls. This is his story.