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MTV and NBC Integrating TV and Online Viewing

  • Aired: 1/8/2011
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Synopsis >

Television networks actually want their viewers to go online, according to Mary Kathleen Flynn, Senior Editor at Tech Confidential. Flynn, a veteran technology reporter who has covered the industry for CNN and MSNBC, describes describes how networks are using the Internet to deepen audience engagement. Flynn reported this week that NBC Late Night will give Jimmy Fallon his own show online to test him out before he takes over for Conan O'Brien.

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