AOL Television

Madison Avenue Does Not Understand the Value of Online Video

  • Aired: 1/5/2011
    • Length:
    • Plays: ???
Synopsis >

Despite the expectation and excitement about television advertising budgets moving to digital, there is a major disconnect between brands and their agencies and the publishers around the value of the media, says Steve Sullivan of the Interactive Advertising Bureau, in this interview with Beet.TV.

TV GUIDE Users' Most Popular