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Martin Nisenholtz Talks on Online Content

  • Aired: 1/8/2011
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About.com, the online network of special interest communities, enjoys 'unbelievable margins' from Google AdSense, said Martin Nisenholtz, who heads digital operations at The New York Times Company, which owns About.com Nisenholtz was a panelist Monday at the OMMA conference where I taped his comments. He says that companies who create low cost, highly verticalized and contextualized content will get 'very rich' from AdSense.

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