AOL Television

Montblanc Opens Massive Store in China

  • Aired: 1/11/2012
    • Length:
    • Plays: ???
Synopsis >

Luxury German pen maker Montblanc saw the writings on the wall. In the world's fastest growing luxury market it needed a fitting store. So they built this one, the biggest Montblanc store to date, in the heart of a luxury shopping district in Beijing China. Its opening was attended by Chinese celebrities along with Montblanc's CEO, Lutz Bethge.

TV GUIDE Users' Most Popular