AOL Television

Multiscreen Viewing Peaked During Olympics

  • Aired: 1/11/2012
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While the Olympics is a big screen event, the BBC learned that multiscreen viewing played a vital role for viewers not only in recapping the Games but also in the primary consumption, says Steve Allison, Senior Technology Evangelist at Adobe, which handled Olympics streaming for the BBC. Specifically for the Olympics, Adobe learned that PC usage was strongest at noon, with mobile usage peaking in the early evening and tablet usage hitting its highs around 9:00 p.m. (in the U.K.).

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