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Networks Plan Full Load of Ads in Online Programs

  • Aired: 1/3/2011
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Networks including CBS are considering moving toward a full ad load online, in a move that could potentially usher significant dollars into online video, but also turn off users who are accustomed to seeing only a handful of ads on Web TV. 'You can get video quality at 1080p so there is no difference between what you can see on your TV and what you can see on your PC,' said Anthony Soohoo, senior VP and general manager for CBS Interactive.

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