AOL Television

Omniture in Three-Screen Analytics Pact with NBC

  • Aired: 1/9/2011
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Synopsis >

In crafting a successful strategy around online video, analytics are essential and Ominiture, which was purchased last year by Adobe for $1.8 billion, is supplying data to most of the major online publishers. Beyond the data for online consumption, Omniture is developing a three-screen (online, mobile and television) system for analyzing consumer interest and behavior. One of the first media companies to engage Omniture for this solution is NBC.

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