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Online Video Boosts Long-Term Reach of TV Buy

  • Aired: 1/26/2013
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The addition of online video to a TV campaign can help combat 'decay' once the TV ads end, says Alex Macnamara, UK Commercial Director, at Tremor Video in an interview with Beet.TV. Digital video can enhance the reach of a TV campaign both while it's running and after it's aired, he says, citing research Tremor conducted over the last year with Nielsen, Performics and the Internet Advertising Bureau UK.

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