AOL Television

Online Video CPM's Keep Dropping

  • Aired: 1/8/2011
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Synopsis >

Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. 'Prices have been inflated and there has been a false equilibrium about scarcity,' BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA sumit. Certainly, steady price drops are a cause for concern, but Sacerdoti said he expects CPMs to stabilize shortly in the low teens. When that happens expect more ad money to fl

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