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Ooyala's Panasonic Deal Expands Reach to Connected TVs

  • Aired: 1/14/2012
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Online video ad technology firm Ooyala extended its reach into connected TVs via a deal with Panasonic to deliver broadband programming and ads to smart TVs. Consumers are starting to view video in new and different ways, including on connected TVs, said Ooyala CEO Jay Fulcher, during an interview at CES with Beet.TV. The Panasonic partnership kicks off with The Country Network, the first publisher to use Ooyala's so-called 'universal syndication' tools to reach consumers.

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