Having a video start automatically when a Web page loads can appreciated or annoying, valuable and destructive, says Sean Knapp, co-founder and Chief Technology Officer or the Ooyala, the big video services company. Knapp suggests that the decision is based on a number of factors unique to the publisher. Mostly, he advises against auto play on a home page. He is a proponent of continuing auto play, meaning after a clip is watched, another clip is served in the same player.
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