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Programmatic Ad Revolution Will Create a Tale of Two Cities

  • Aired: 1/2/2013
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Advertising agencies are inexorably moving to an automated. programmatic system of buying inventory and publishers who don't automate soon, will be left behind in a sort of 'tale of two cities,' warns Jay Sears, GM of Revv at the Rubicon Project, the LA-based ad tech company that automates buying and selling of advertising. Sears moderated a session at Advertising Week about programmatic with most of the heads of the agency trading desks, We spoke with him afterwards.

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