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Programmatic Lures New Lifestyle Buyer, Xoopla Exec

  • Aired: 1/24/2013
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The rise in programmatic buying tactics is helping the UK-based property portal Zoopla to land new lifestyle-centric brands, says Steph Miller, the programmatic trading manager at Zoopla in an interview with Ashley J. Swartz for Beet.TV from DMEXCO.Programmatic has helped lure auto and travel marketers because of the ability to buy audiences, she explains.

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