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Rajeev Goel on PubMatic's AdFlex On-Demand Ads Service

  • Aired: 1/13/2011
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PubMatic, an optimization service that helps publishers earn more ad dollars, announced the launch of AdFlex today, a targeted, on-demand publishing inventory for ad networks. Andy interviewed PubMatic President Rajeev Goel at the Omma Global conference last week.PubMatic yields a 30-70 percent revenue lift for the 4,000-plus publishers it works with, Goel says. The company decides with of the 25-30 ad networks that use its service can best monetize every impression and then directs it acco

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