Showtime will debut the full length version of Nurse Jackie, the new series starring Edie Falco in June, before its first showing on the premium cable service. On Friday I interviewed Robert Hayes who heads up digital operations at Showtime. He explains the strategy of online debuts and how this worked for Showtime's most recent new series, the United States of Tara. He explains that the company uses and embeddable player from Brightcove.
