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Rovi Ad Network Reaches More Than 40 Million Homes, Aims to Be Network For Smart TVs

  • Aired: 1/11/2012
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Synopsis >

Interactive program guide and digital entertainment tech company Rovi said it's reaching more than 40 million households across its network of connected devices and smart TVs. Beet.TV caught up with Rovi's EVP of Global Media Sales, Jeff Siegel, for insight into how Rovi's ad network reaches across a range of devices. So far this year Rovi has made inroads in connected TV advertising, including via an expanded deal with Samsung to build in additional features into TV spots, such a

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