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SAY Media Is Building Vertical Networks with Content Acquisitions

  • Aired: 1/21/2011
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SAY Media, is building its own 'vertical networks' of original content, including the fashion and pets categories through the acquisition of Dogster and by buidling new content around fashion celebrity Jane Pratt. We spoke with Matt Rosenberg, VP for Solutions, about content creation and monetization of that content via SAY's advertising network. We also spoke about a recent study undertaken by the company which examines the impact of independent content creators.

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