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'Sesame Street' Registers Half of Views Via Digital Devices

  • Aired: 1/4/2013
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The introduction of the iPad and other touch-screen devices has had an enormous impact on the consumption of programming created by the New York-based Sesame Workshop. Apps and new channels of distribution including Netflix and YouTube, has put digital consumption of programming no par with television, says Scott Chambers, SVP of Global Media Distribution, in this interview with Beet.TV.

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