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Social Media Drives 15% Of Online Video Traffic For CBS

  • Aired: 1/10/2012
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CBS Inerative's vast number of Facebook fans and Twitter followers now source 15 percent of the site's video views says VP and General Manager Marc DeBevoise in his interview with Beet.TV. He says the new found source of traffic is because popular CBS series such as 'How I Met Your Mother' have large audiences who actively engage with the show via Facebook and Twitter.

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