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Starcom's Lisa Giacosa: Brands Need to Share Shift

  • Aired: 1/6/2014
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VIEQUES -- Brands will be most successful in online video is they can approach budgeting from a 'share shift' point of view, says Lisa Giacosa, SVP Global Social Media Director and Video Lead at Starcom MediaVest Group, in this interview with Erick Schonfeld, co-founder of Touchcast, at the recent Beet.TV executive retreat in Vieques, Puerto Rico.

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