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Susan Clark Talks About the Economist's Web Offerings

  • Aired: 1/25/2011
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Synopsis >

The Economist is on fire: Ad pages have passed Business Week in the U.S. and the business title was ranked fourth most successful by Advertising Age in the annual magazine 'A List' published earlier this week. At the paidContent conference in New York earlier this week, I caught up with Susan Clark, Global Marketing Director and Publisher, Continental Europe, Middle East and Africa. We spoke after her panel. She describes the venerable title as 'global mass niche' -- which I take to mean

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